Turn off to turn on

Iconic landmarks and cities went dark for one hour on Saturday to showcase their commitment to protecting the planet for this year’s Earth Hour. Over 7,000 cities in 150 countries joined the movement with places like the Golden Gate Bridge in San Francisco, Times Square in New York City, the Acropolis hill in Athens and even the Kremlin in Moscow participating. 

Perhaps durex has heard of the crisis in japan and started to fear for their business as they promote earth hour- a campaign to reconnect with your partner by disconnecting your devices.  The hashtag #turnofftoturnon explains it all really.

“Durex believes nothing should get in the way of great sex but our growing obsession with phones, laptops, TVs and Tablets isn’t bringing us closer together, it’s pushing us apart. So for us working with Earth hour is a perfect campaign fit to get across that message, let’s all turn off to turn on,” Ukonwa Ojo, global marketing manager at Durex said.

Even though its clearly in Durex interest that the nation keep up their sexual relations, their campaign is a sign that Japans population crisis perhaps isn’t just concentrated to japan.